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January 11, 2011

SBG Labs Introduces Digital Light Engine for Ultra-Portable Projectors

SUNNYVALE, CA— Jan. 11, 2010: SBG Labs launched its DigiLens®-LEDC Light Engine for the fast growing, ultra-portable pico projector display market. SBG Labs is targeting the rapidly emerging smart phone, portable video player, DSLR camera and camcorder requirement for LED illuminated “companion” HDTV projection display devices.

SBG is collaborating with leading Japanese and Taiwanese manufacturers to combine the revolutionary LED light collection system with next generation micro-displays. DigiLens®-LEDC Light Engine is a radical departure from industry standard lenses and mirrors, offering not only superior efficiency, but also a variety of new features like software controllable 3D stereo projection–at no additional charge.

A micro-display is an array of tiny pixel-sized mirrors on a microchip. When combined with powerful LEDs and sophisticated magnifying and illumination optics, the micro-display can be configured into many types of low-cost, small, lightweight projection displays. These will be among the first applications to benefit from this combination of technologies and will be in full production by Q3 2009.

SBG Labs founder and CTO Dr. Jonathan Waldern commented, “With the explosion in portable video content there is a growing demand for large size, portable high-resolution video playback. However, to save wafer cost the micro size and optical complexity of such systems has dramatically increased. Brighter LEDs and lasers are only part of the solution as without the critical magnifying and illumination optics, micro-displays can’t display HDTV content. Our new light engine is not only brighter, but it offers several new software controllable features that only electro-optics can. It basically advances optics, up to the ever-advancing standards set by LEDs.”

According to leading industry analyst Insight Media, “Reduced lumen projectors, i.e. those with lumen outputs of 35 to 700+ lumens over the 2008-2013 time frame, represent one of the best opportunities for unit and revenue growth in the projection industry.” LED and laser sources will supplant lamp-based projection systems where industry leaders like Samsung have already committed to exclusively use only LEDs in future display products and have taken a leadership role by launching their 5mm thin LED/LCD panels at CES 2009.

Insight Media further explained that current ultra-portable projectors are lamp-based and represent about 45 percent of the total projector unit sales. They predict revenues for this segment will remain essentially flat over the forecast period, even with increasing unit sales. However, the reduced lumen projector category that SBG is targeting is forecast to reach over 1.3M units and nearly $800M in revenue by 2013—with almost all of this being new projector sales. Currently, there are a several products on the market that qualify as reduced lumen projectors including the Dell M109s (50 lumens), the Acer K10 (100 lumens) and the LG Electronics HS102 and Samsung P400 (both 150 lumens). All use LED sources with laser-based projectors expected later.

About SBG Labs, Inc.
Located in Silicon Valley, CA, SBG Labs is the leading optical technology company that has developed a revolutionary electrically switchable holographic device called “Switchable Bragg Gratings,” hence the name SBG Labs. The electro-holographic optical technology merges breakthroughs in nano-material science and optical software processing by recording holographic optics into nano-composite electro-optical material, allowing this technology to be used in many everyday products and applications.

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