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January 2, 2012

SBG Labs Introduce 3D Light Engine for Ultra-Portable Projectors

SUNNYVALE, CA — JAN. 2, 2012: SBG Labs announced its DigiLens®-3D Light Engine for the fast-growing, ultra-portable projector display market. The new optical module combines red, blue and green LED or laser light, and can switch polarization at very high speed.

This in turn allows for 3D “passive” projection while using stylish low-cost glasses instead of electronic glasses sold today that can cost up to $200 a pair and require constant recharge. SBG Labs is targeting the rapidly emerging smart phone portable video player requirement for LED illuminated “companion” HDTV projection. DigiLens®-3D Light Engine is a radical departure from industry standard lenses and mirrors, offering not only superior efficiency and miniaturization, but also software controllable 3D stereo projection.

Immersive 3D technology has evolved dramatically from the days of red and blue cardboard glasses. New 3D technology is redefining entertainment, offering viewers a truly immersive, high-definition experience.

SBG Labs is collaborating with leading Japanese and Taiwanese manufacturers to combine the revolutionary LED light collection system with DLP micro-displays. DLP technology uses millions of microscopic, digital mirrors that reflect light to create stunning picture quality for the best projectors in the market. This imaging technology is so fast that it can produce two images on the screen at the same time, one for the left eye and one for the right eye. After the image is produced, 3D glasses combine the two images to create that amazing 3D effect. The DigiLens® -3D Light Engine can be configured into many types of low-cost, small, lightweight projection displays.

SBG Labs founder and CTO Dr. Jonathan Waldern commented, “With the explosion in portable video content on smart phones, the chief consumer electronics companies (our customers) are gearing up for a major expansion of 3D technology into consumer homes. This advancement makes 3D technology and content widely available and increasingly added as a “standard feature” to higher end models. SBG Lab’s new light engine is not only brighter, but it offers several new software controllable features that only electro-optics can. It advances passive 3D and enables low cost large group audiences in the two largest projection segments, Education and Business.”

According to leading industry analyst Insight Media, “reduced lumen projectors” i.e. those with lumen outputs of 35 to 700+ lumens over the 2008-2013 time frame “represent one of the best opportunities for unit and revenue growth in the projection industry.” LED and laser sources will supplant lamp-based projection systems where industry leaders like Samsung have already committed to exclusively use only LEDs in future display products and have taken a leadership role by launching their 5mm thin LED/LCD panels at CES 2009.

A recent Texas Instruments DLP study conducted by Impulse Research, surveyed 500 K-12 educators across the U.S. on their thoughts about the use of 3D projectors in the classroom. The survey found that more than 60 percent of teachers think students would benefit from learning with a 3D projector, and 62 percent believed the majority of classroom lessons will be projected in 3D in less than ten years. Furthermore, almost half of respondents think that using a 3D projector would make them better teachers, and 93 percent of teachers believe students would be interested in learning via projected 3D lessons.

Today, teachers would be forced to pay $100-200 for a set of electronic glasses whereas the SBG Lab solution does not increase the projector price, but the glasses would begin at $2-4 each—a dramatic saving for a class of thirty students.

About SBG Labs, Inc.
Located in Silicon Valley, CA, SBG Labs is the leading optical technology company that has developed a revolutionary electrically switchable holographic device called “Switchable Bragg Gratings,” hence the name SBG Labs. The electro-holographic optical technology merges breakthroughs in nanomaterial science and optical software processing by recording holographic optics into nanocomposite electro-optical material, allowing this technology to be used in many everyday products and applications.

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